Gingersnap was born twelve years ago from the fortuitous encounter of Jam and Jay. Jay was, at that time,a dancer of Balinese sacred dances in the Hindu temples, and he really attracted to all forms of art in general… Jam had already created his own clothing brand in France for nearly ten years, sold in Paris shop in rue Etienne Marcel and on tourist islands (Belle isle, Île de Ré, Peninsula of Rhuys). Jam then decides to add to the collection line, a rather streetwear element with definitely urban, modern and avant-garde touch. While Jay, he brings roundness and voluptuousness shapes, sexier appearance that he sometimes construct from secret fantasies: a colored piping that goes with dark color clothes, hand sewing last touch, a pocket lapel of boiled wool from Italy and so on.